Product Description
What makes an advertisement memorable? This new book unravels the creative processes behind some of the most original and effective campaigns of recent years. Author Mario Pricken showcases hundreds of examples of international advertising from a wide range of media including books and magazines, billboards, television, movies, and the Internet. Clearly presented and accessible, each chapter highlights different practical methods for creating original and unforgetta... More >>
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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